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Presumably, they're off frequenting someone else's more diligently kept up digital backyard. If you forget to leave food out or don't log in to the app for a while, the cats just don't stop by. If that sounds boring, then you're underestimating how addictive this premise is. The learning curve on this game is almost non-existent. If that sounds simple, that's because it is. When you open the app, you may find a cat or two playing with what you've left out for them, or you may find that a cat has visited and left while you were away. You're just trying to lure different cats to your yard so you can snap their photo and add it to your book. The goal, if you can classify it as such, is to "collect" photographs of different cats doing their thing. You're building a symbiotic relationship with these digital felines. The cats, in turn, will bring you rewards which you can use to expand your backyard, to attract more cats, who give you more rewards, and so forth. This is done by leaving treats, like food, or balls, for the cats to interact with. The goal of the game is to attract as many stray cats to that yard as humanly possible. The player (if you can call them that) is the purveyor of a backyard. The plot of the game is pretty straightforward. When it comes to Neko Atsume, there really isn't much point, and that's just fine with us.
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While it may have started out as a simple Japanese phone app, the game has morphed into a cultural phenomenon, spawning an English language translation as well as a full-length movie. It's barely even a full-length game. Literally Japanese for "Cat Collection," it is a deceptively rewarding time sink that asks so little and gives back so much. You know that neighbor that leaves bowl after bowl of food out in hopes that the neighborhood stray cats will come round and fill that ineffable void in their lives? Neko Atsume is essentially the digital version of that.